Embedded Files
Commercial strategy for the experience economy
Commercial strategy for the experience economy
I help theme parks, resorts, attractions, and hospitality brands grow revenue through smarter pricing, product strategy, demand creation, and guest experience decisions.
Experience-driven businesses do not grow by accident. They grow when pricing, marketing, sales, product, and operations are aligned around how guests actually make decisions.
That is where I help.
I work with companies to improve commercial performance across the guest journey, from how offers are positioned and priced to how products are packaged, sold, and experienced.
My background spans revenue management, pricing, marketing, finance, and sales across some of the most recognized names in the experience economy, including Merlin Entertainments, Disney, SeaWorld, Cedar Fair, and Legacy Vacation Resorts.
With a CPA, MBA, and operator experience across both attractions and hospitality, I bring analytical discipline, practical judgment, and a clear understanding of how commercial strategy actually gets executed.
Where I Help
Where I Help
Pricing & Revenue Strategy
Pricing & Revenue Strategy
Ticketing, promotions, memberships, yield strategy, paid access, and revenue optimization
Product & Channel Strategy
Product & Channel Strategy
Product development, packaging, distribution, upsell strategy, and guest purchase behavior
Demand Creation
Demand Creation
Marketing strategy, commercial storytelling, campaign planning, and experience positioning
Guest Journey & Conversion
Guest Journey & Conversion
Reducing friction across awareness, planning, purchase, arrival, visit, and return
Executive Advisory & Industry Insights
Executive Advisory & Industry Insights
Sector analysis, earnings call commentary, competitive strategy, and investor-facing insights
Why It Matters
Why It Matters
The best commercial strategies do more than chase short-term revenue. They make the business easier to buy, easier to understand, and easier to choose.
That is the work I care about: helping experience-driven brands grow with clarity, creativity, and commercial discipline.
Consulting | Speaking | Advisory
Consulting | Speaking | Advisory
Whether I’m advising a leadership team, speaking to an audience, or writing about the business of experiences, my focus is the same: helping people understand how great experience businesses grow.
Google Sites
Report abuse